.Post Scenery: 15.Ever before wondered exactly how a power designer finds yourself managing an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Program.Trick takeaways:.Why exchanging protocols led to solitude (and also a job pivot).The magic formula: genuineness + congruity = influencer effectiveness.B2B influencer advertising in Asia: It's happening, but gradually.AI influencers: Cool, yet possibly will not change your BFF's Instagram.The repayment trouble pestering influencer marketing (and exactly how Partipost is addressing it).Fun fact: Jonathan's daddy awaits Mondays. Yes, you read through that right.Bottom line: The influencer advertising and marketing garden is actually developing much faster than you can easily say "wipe up." Coming from micro-influencers to artificial intelligence avatars, the activity is transforming-- however legitimacy still reigns supreme.Therefore, just before you write off that friend along with 200 followers as "not prominent," keep in mind: on earth of nano-influencers, your bestie could merely be the upcoming huge point.Tune in for additional influencer knowledge and also maybe get a pointer or 2 for your very own Instagram video game!